Promote Iceland is a public-private partnership established to market Iceland´s commercial interests abroad and to increase the country´s export revenues.
Promote Iceland´s goals include:
- Enhance Iceland´s good image and increase awareness of the country abroad. Assist Icelandic companies in marketing their goods and services abroad.
- Promote Iceland as a tourist destination and to help promote Icelandic culture abroad.
- Offer training and consultancy services to companies, associations, and individuals in Iceland, to help them reach success in the international marketplace.
- Promote investment opportunities and attract Foreign Direct Investment to Iceland in coordinance with the current policies of the government.